RED（小红书）, with over 85% female users and a high proportion of young people in first-tier cities, is highly recognized by many brands in China, especially for the beauty, skincare, fashion, and luxury industries. RED is their first-priority social media platform in China. The unique “seeding” culture of RED has a significant impact on the consumption mindset of high-quality young users. Therefore, many brands inevitably invest a large budget on RED every year to promote their products through KOLs seeding.

Currently, Aquaflow has collaborated with more than 10 brands on RED KOL cooperation promoting high-quality content related to their brands on RED. KOL cooperation is taking the first place of Aquaflow’s business sector in 2024, we possesses very rich experience and extensive KOL resources, providing top-tier services in the industry to help brands succeed on RED.