Vivi Gu is an experienced marketing specialist with a proven track record of success in brand and product marketing, market research and analysis, media planning, and integrated marketing campaigns. With a focus on the Apac market, Vivi has heavily engaged in the industries of Life and Health. Cosmetic and Beauty, and luxury.
Over her 15+ year career, she has had the privilege of working with world-renowned agencies such as Ogilvy and Publicis, has spent 6 years in project management, honing skills in planning. execution. and stakeholder management. and nearly 7 years in client director role with a keen understanding of the challenges associated with managing client relationships, abundant experiences in upselling as well as new business development.
While her primary focus is on the Apac market, she currently resides in Europe, providing a unique perspective and understanding of both Eastern and Western cultures. Her expertise in the China market is particularly strong, having spent significant time working with brands in the region.
Howie possesses a decade of experience in leading marketing initiatives, with a solid background that includes an 8-year tenure as a project lead at leading 4A agencies such as Ogilvy and Publicis, followed by a 2-year role as a marketing manager at Nike. His expertise spans across digital strategy, integrated marketing campaigns, social media operations, media buy, and KOL strategies. Additionally, Howie demonstrates a high level of proficiency in production management, adept at overseeing both creative projects and technological developments.
Throughout his 10-year career, Howie has successfully managed over 20 clients across diverse industries, including sports, luxury, cosmetics, and lifestyle sectors. His portfolio features notable brands such as Nike, adidas, Tommy Hilfiger, Shiseido, IKEA, TUMI, and Kempinski.
Currently, Howie is taking the responsibility of overseeing the Aquaflow account and sales team for the China market. He leads a best-in-class account service team based in Shanghai, ensuring that our clients receive unparalleled service and strategic guidance.
With over 6 years of experience in the advertising industry, including 3 years at a leading 4A agency, sandra has successfully collaborated with clients in beauty, FMCG, and luxury sectors. Specializing in integrated marketing and digital media strategies, Sandra has contributed to award-winning campaigns recognized by multiple international advertising awards. Their work has consistently helped clients achieve significant business growth through innovative and impactful solutions.
Juan Manuel Parra is an executive with extensive experience in leading advertising strategies, AdTech, and marketing focused on business growth. He specializes in implementing innovative advertising solutions for major global brands such as Samsung Ads, Rakuten, Uber, and Spotify, allowing him to combine his knowledge of artificial intelligence and automation with the optimization of advertising campaigns.
Furthermore, his business development approach includes education and training in artificial intelligence and digital marketing strategies, having held key positions at leading companies such as Google and IAB Spain. His ability to generate trust and deliver large-scale results makes him a key ally for any company looking to enhance its impact in the digital world.
Susan has over 17 years of extensive experience of marketing and brand development in the b2c field. She has held key roles at leading 4A advertising agencies and served as China Marketing Director for multinational corporations, successfully driving brand growth in the Chinese market through brand building, marketing network expansion, and product strategy.
With years of hands-on experience in complex market environments, she combines strategic vision with strong execution capabilities, excelling in setting both short-term and long-term commercial objectives for brands.
Susan holds a Master’s degree in Advertising from RMIT University in Melbourne, Australia. Her international education and living experiences in Ireland and Australia have honed her ability to navigate cross-cultural communication and collaboration.
Currently, she focuses on Chinese brand overseas market development.
Previous Companies & Brands Served:
Hansgrohe, Kohler , PPG , Unilever, L’Oréal, BP Castrol , American Standard, Lee Kum Kee, Ogilvy Advertising
